It is design that sets examples of environmental sustainability, and reminds us of our responsibility to provide caring stewardship for nature. It shows us how we can produce objects in a way that is economically and socially sustainable.

It is design of being here and now, relying on a regional rather than global infrastructure. It is a bearer of local identity, its tactile textures, patterns and shapes are familiar to both users and makers.

Moreover, it is design that does not pretend to be perfect and infallible; it can be mended, repaired and patched up. Like ourselves it can grow old with grace, gain character and still remain beautiful. It reflects humanity.