A packaging project that began by encouraging a more dynamic approach to fruit-drink brands for teenage and young adult sectors.
In this project Louis started with the juice alone and gradually built the brand through applying his ideas to all areas of the design problem. From naming the brand ‘Burst’ to developing a unique structural form, he was able to support the notion of fresh and highly fruity drinks. Of particular interest was how he considered the aspect of ‘shelf stand-out’ and that point of sale could be used to join the packs together and create a whole, freshly cut slice of fruit.