Packaging design
for a new Italian range of breads for Warburtons, namely
Ciabatta, Foccacia and Panini. The audience was defined
as female and Sophie played on the theme ‘take home
a delicious Italian’. The do not disturb sign echoed
the sense of personal indulgence and created the structural
format for the packaging. ‘Spice up your bread life’
further supported the concept. Sophie won the prestigious
First prize Yellow Pencil at the D&AD Global student
awards for her work. She is now working for Pentagram,
one of the leading design consultancies in the country.
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