Sophie Towler
 

Packaging design for a new Italian range of breads for Warburtons, namely Ciabatta, Foccacia and Panini. The audience was defined as female and Sophie played on the theme ‘take home a delicious Italian’. The do not disturb sign echoed the sense of personal indulgence and created the structural format for the packaging. ‘Spice up your bread life’ further supported the concept. Sophie won the prestigious First prize Yellow Pencil at the D&AD Global student awards for her work. She is now working for Pentagram, one of the leading design consultancies in the country.

 

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