The YCN (Young Creative Network) provides a series of briefs each year across a full range of graphic design disciplines. This years branding and packaging brief provided the challenge to repackage the Californian wine Barefoot. The solution had to capture the carefree Californian lifestyle and bring originality and presence to the market. Richard removed the conventions of traditional labeling and captured the freedom of space and independence. Richard is now working for Very studio in London.