Jenny is originally from Dubai and she created a personal project around the need to support youth hostelling in her home country. She created the name ‘Nomad Travel’ to support her concept of a mobile hostel experience that would relocate around the country responding to the seasons. The promotional bags were just a small part of a whole branding exercise, including website, identity, and promotional material. The design of the bags supported the theme of ‘back packing’ travel. Jenny is currently on an internship with the London based design consultancy Interbrand.